The post war consumer boom in the 1950s is what triggered American Pop art and has been capitalised in the industrial revolution: infectious throughout our computer games, movies, clothing and more. These forms of art, based on modern popular, culture are not only in our galleries but gallivanted across our T-shirts and shorts, on our hats and watches. These designs are very much popular in the fashion world today. Take a look at the Iceberg shop online and see a range of clothing that reflect an American Pop Art slant.
Rick Hamilton, the founder of the Pop Art culture wrote:
“Pop Art is: Popular (designed for a mass audience), Transient (short-term solution), Expendable (easily forgotten), Low cost, Mass produced, Young (aimed at youth), Witty, Sexy, Gimmicky, Glamorous, Big business.”
That is exactly what this art form is made up of. It’s nonsensical but completely meaningful at the same time. Look at the world with an ironic eye and smile at the things to come. When change seems daunting, pop art collages help to view social influences with a bright light. These artistic designs help us to understand how we relate with the world. American pop artist we’re influenced and inspired by what they experienced in their culture. View culture through a critical lenses, through the use of irony and satire. It brings out the things that we are confronted with daily in a light-hearted way. Art that depicts the visual world in an understandable way. Taking inspiration from Hollywood music and movies, something that the young and old can both relate to. From Marilyn Monroe highlighted with lots of different colours to bugs bunny in shades of grey and blue, or even comic book sketches exploding powerfully in print, it’s all accessible and enlightening to see.
Some Pop Artists
Andy warhol’s depictions of Elvis, Monroe and cans of soup are some of the most infamous designs that parade consumer items today. Roy Lichtenstein draws on inspiration from comic strips and advertisements and more. Claes Oldenburg uses large scale sculptures to parade the things we’re so often in contact with, like lipstick and hamburgers, very familiar objects. Ed Ruscha incorporates image and text, on his paintings, that elaborate the 60s culture. Keith Haring stamped his social activist views on the minds of all those who viewed his pop art – Portraying and expressing soul searching concepts such as sexuality, war, birth and death. His colourful, slightly inflated stick man images give of vibrant and distinct messages that get the mind engaged.
Coating Our Clothing
Innovations in technology and media, expendable income that arouse following world war II sparked a consumer culture that seen the rise of these silkscreen designs and large-scale sculptures making their way on consumer brands: canvases in the home, tattoo’s on the body and prints on clothing. What more to have confronting you than the dynamics of your culture and social influence. It’s a beautiful thing to embody today’s society. These dynamic and dangerously distinct forms of art, that boast of and depict our culture, should not only hold a place in our heart but on the things we wear. Honouring and cherishing this legacy of pop art, we see them so boldly printed on the most diverse range of clothing today. This is not something that is tacky, but classy designs hold as much finesse and flair as the pieces of art themselves. It’s not only the artist of the past that mark the fashion movement of today, but we see how their legacy has lived on by designers developing their own representation of pop art and joyously depicting today’s culture in the same art form. There’s nothing more exciting to embrace and what better way to embrace it that through what you wear.